Faculty Member, Marketing Communication Department
Loyola University Chicago, Graduate School of Business
Masaryk University, Faculty of Informatics
Assistant Professor
Columbia College Chicago
About
MISSION
My life mission is inspired by Pareto Efficiency, a concept central to economics. Having the opportunity to carry out my mission as a professor and proud Loyola alumnus makes me feel privileged and even more determined.
I am on a quest to make everyone better off in the most profound way without making any other individual or entity worse off. This philosophy also relates to my genuine need to make the world more informed, connected, and most importantly, continuous. I am convinced that when you create an environment where students and organizations can interact and build lasting relationships, it results in a long-term benefit to all stakeholders associated with this environment. As real client projects demand the highest level of creativity and strategic thinking for their challenging scenarios and sometimes limited budgets, students gain well-rounded, practical knowledge, new connections and at the same time, are made aware of their civic responsibility to contribute to social good. Client organizations receive fresh ideas and insights about their brands and are given an opportunity to communicate their mission through another channel.
My classes puts emphasis on our continuous future, which is in the long-term relationships that are built on solid ethical standards and care for others. Only this way, we can thrive as individuals and jointly as a society.
Our class clients include:
Christopher & Dana Reeve Foundation, Wells Fargo, Microsoft, Dr. Paul Dobransky, PINKG, Columbia Chronicle Newspaper, Columbia 2016, Story of Henrietta Leavitt, The Mash (Chicago Tribune Magazine for Teens), Bohemia Crystal, Chicago Sake, Andrew Murray Vineyards, etc.
Student Campaign to Revive US Automotive Industry
http://meemoo2.com/2009/03/engaging-the-next-wave-of-marketing-talent.
CLASSES TAUGHT TO DATE
1. Integrated Marketing Communications Campaigns (Graduate; Loyola School of Business Administration)
2. Integrated Marketing Communications Strategy (Graduate, Faculty of Informatics, Masaryk University)
3. Developing a Marketing Plan (Undergraduate, Columbia College Chicago)
4. Creativity in Marketing (Undergraduate, Columbia College Chicago)
5. International Advertising (Undergraduate, Columbia College Chicago)
6. Marketing Case Workshop (Undergraduate, Columbia College Chicago)
7. Internship & Career Development (Undergraduate, Loyola School of Business)
8. Business Leadership (Undergraduate, Loyola School of Business)
9. Creative Project Management Strategy
10. Prague Global Marketing Program (Undergraduate, Columbia College Chicago)
Contact Information
| IM: | Twitter @sandrakum |
